Your Strategic Maketing Plan Checklist

How does your firm's marketing plan stack up?

Evaluate the questions below for either your firm or practice.

Instructions: check the box for true statements
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My target market is well defined. I understand who they are and what motivates them.

My message is clear and succinct. People understand my service offering(s) immediately.

My goals for the next 6 to 12 months goals are outlined, and I have a written plan on how I am going to accomplish them.

I understand how I will gain new clients and keep my current clients.

I know where my potential clients are in-person and online and have a clear plan to reach them.

I know where my marketing dollars are being spent and what my return is on my investment.

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